Microsoft dynamics always comes with new innovative features to make its CRM capabilities stronger than ever before. In 2019 release wave 2, Microsoft announced new applications and hundreds of updates across Dynamics 365 and the Power platform. With this launch dynamics 365 & Power platform, customers can experience more than 400 feature updates and new applications on dynamics 365 and on the Power platform.
Over the years Microsoft has been investing largely on artificial intelligence to unlock the proactive insights thereby boosting the business to reach new heights.
In the below sections we are going to discuss the newly added AI and industry-focused capabilities and features to Dynamics 365 and power platform.
AI goes to transform Dynamics from proactive to reactive:
It is a well-known fact that the data remain no use if it is not utilized in a proper manner. To tackle this issue and to help its customers Microsoft has been investing billions of dollars. This would help the customers in taking the data-driven decisions thereby to drive value to the business.
With updated features, Microsoft has introduced a wave of New AI-Infused applications and capabilities which allows more number of people in an organization to make smart decisions that help in providing personalized and experience to their customers. It gives the users advanced AI analytics to perform their duties more faster with accuracy.
The dynamics 365 product insights will be integrated with the connect product telemetry to Microsoft business applications it will gather the interactions from the Physical products and gives visibility into customer interactions and product performance. And also an updated Dynamics 365 customer insights will go beyond B2C and makes your B2B journey smother by providing accounts and leads in a better way.
Reimagining retail
The future retail market is quite different from what it is now today. It will be more like personalized, security, and connected ones. To meet this future needs retail organizations need business practices driven by data that gets delivered from different channels like supply chain, inventory, optimized operations service and customer facing interactions etc.. Dynamics 365 commerce will become more flexible and capable enough to meet the future needs of retail markets. It will deliver impeccable services by acting as an omni channel solution for all your retails and e-commerce companies.
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To be ahead of the race from the competitors businesses retailers needs to go beyond the general data which is nothing but advanced data i.e, customers movements through physical stores which is an untapped data, this observational data is called as untapped source which helps the organizations go beyond normal process and retaining and acquiring new customers.
Dynamics 365 connected store comes with a preceding technology to analyze the advanced data of the retail industry. It analyzes the data delivered from the sensors and video cameras inside retail stores and helps in making customizations in the store based on customer behavior.
The connected store data analysis tool allow the retail shops to alter the stocks based on the customers’ moves by tracking customer trends. These advanced applications will deliver the personalized and unique experience to the customers.
Secure and personalized banking and customer:
Now banking and e-commerce industry is adopting AI and Machine learning technology to support their customers with the best possible banking and shopping experience.
The newly released Microsoft Dynamics 365 Fraud Protection generally provides a powerful fraud protection solution to minimize costs and to improve customer payment transactions with e-commerce companies. Microsoft is highly concentrating on reducing fraud-related costs.
The Microsoft Banking Accelerator, which was released in July, to provide the simple retail banking and APIs for interoperability with the BAIN (Banking Industry Architecture Network (BAIN). These accelerated features will enable the financial and banking industries to build intelligent and accurate solutions across retail and commercial lines. And provides solutions to a wide range of customer solutions.
Power Platform: New features to analyze, act, and Automate:
Microsoft has decided to share the wave of updates across Microsoft Flow, PowerApps, and PowerBi. Microsoft has started updating the PowerApps with revolutionary improvements that enable the organizations in building high-quality apps and to engage easily with customers and partners. Portals allow organizations to build a low-code portal with simple code that is available in a common database and can be accessed by employees and users outside of organizations.
The AI Builder is now generally available in power apps and Microsoft Flow, this could allow the developers and front line work in building apps that can get optimal use of AI Models.
Conclusion:
Microsoft has always been on a mission mode to create and enhance the existing as well as new tools and applications to meet t customer needs. As we discussed, these added features will make Microsoft Dynamics 365 more powerful CRM and also gives better visibility and customer experience.